You know you should be getting reviews from customers but you feel weird asking. Where to start? How do you word it? If you struggle here’s an email template you can use to reach out without any awkwardness.
Create a form in Google Forms or Typeform. Both have feedback templates that you can customize. I suggest starting from scratch – it’s very simple. Select the option for long-form answers for each question.
Build the form with a list of questions for them to complete. You can write anything you want, but here are some to get you started
- How was your experience ordering with (Your business name)?
- What was your favourite dish? / What was your favourite part?
- Why would you suggest ordering with us?
- Is there anything you would like to add?
- Can I use your answers in my marketing?
Two to three days after they have received their order send out an email, with the link and a request to fill it out. Here’s an example of one I use
Hi (Customer name)
I hope you loved your order! I have a favour to ask, please will you fill out my feedback form (insert link) when you have a gap? It will take a few minutes.
Some notes from me
You can send the questions directly in the email. I prefer a form to keep all the responses in one place. And I find customers are more likely to complete a form than an email – it removes the pressure.
Don’t use filler words like “Just” or “Quickly” and don’t use passive voice. “I have a favour to ask” is more personable than “Thought I would ask”. Filler words and passive voice come across as apologetic. You aren’t begging, you are asking.
As tempting as it is, don’t incentivize reviews. Reviews that come from people who had a genuinely great experience are 100 times better than the ones you paid for.